Predictor Factory can help with following classes of business goals:
Customer Acquisition: targeting those prospects most likely to become customers.
Cross-sell and Up-sell: targeting those customers most likely to buy more/respond positively to a specific offer.
Product Development: segmenting and profiling customers and prospects to define new relevant offers of services/products.
Churn Prediction: predicting how likely an existing customer is to take his/her business to a competitor.
Fraud Detection: detecting fraudulent activities, such as credit card fraud, abusive insurance claims, etc.
Risk Assessment: determining the risk level associated with a particular decision (e.g., granting a mortgage, underwriting some insurance cover).
Outcomes Measurement: examining clinical encounter information, insurance claims and billing data to measure the results of past treatments and processes, so as to capitalise on existing strengths and identify areas of improvement.
Condition Monitoring: capturing the “normal” behaviour of plant equipment (e.g., rotating machinery such as gas turbines), raising alarms only when significant deviations occur and remedial action is required.
Public Health Monitoring: detecting significant deviations from the norm (e.g., infectious outbreaks, bio-terrorist attacks).
Discovery: seeking “new” insight by exploring data in a semi-directed way.