User Tools

Site Tools


application

Differences

This shows you the differences between two versions of the page.

Link to this comparison view

Both sides previous revision Previous revision
application [2015/10/31 18:38]
yzan
application [2016/11/06 16:19] (current)
yzan
Line 3: Line 3:
  
   * **Customer Acquisition**:​ targeting those prospects most likely to become customers.   * **Customer Acquisition**:​ targeting those prospects most likely to become customers.
-  * **Cross- and Up-selling**: targeting those customers most likely to buy more/​respond positively to a specific offer.+  * **Cross-sell and Up-sell**: targeting those customers most likely to buy more/​respond positively to a specific offer.
   * **Product Development**:​ segmenting and profiling customers and prospects to define new relevant offers of services/​products.   * **Product Development**:​ segmenting and profiling customers and prospects to define new relevant offers of services/​products.
   * **Churn Prediction**:​ predicting how likely an existing customer is to take his/her business to a competitor.   * **Churn Prediction**:​ predicting how likely an existing customer is to take his/her business to a competitor.

Page Tools